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Marc Canter's avatar

Ok I'll answer you, from my startup's perspective. We started http://Instigate.ai nine years ago, back when chatbots were based on NLP (natural language processing.)

My AI Professor partner, Dr. Steve DiPaola of Simon Fraser Univ (in Vancover) always said that we'd just "talk to it" as we were designing the perfect Interactive Storytelling tool.

You see my background is that I'm a toolsmith, having designed the world's first multimedia authoring tools, called "VideoWorks", which morphed into "Director" and then evolved into "Flash" when the rebranded itself Macromedia.

So from a futuristic perspective Instigate.ai is what happens "after Tik Tok."

Imagine a mobile first, vertically oriented mobile screen form factor, with a text input fieild at the bottom of the screen. Now imagine that being a new Ad unit.

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Keith Newman's avatar

I love this and am a big MC fan but what Im also intimating is that there is an expectation today for a class of apps to work out of the box, fast, easy and show results - with a simple prompt or vibe coding - and not expect the buyer to take a leap of faith (imagine that) with a POC or PO. Does that make sense? Love to help you make this a reality too! Shit, if Oasis can make a huge comeback why not you?

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Marc Canter's avatar

Ok so let me spell out to you our ecosystem and what I call "Edge Apps."

The best DIY DTC Ad building platform will enable any Creator to take their Interactive Ad to its final logical conclusion. Their own bespoke e-commerce App, optimized to their local culture and localized in their native language.

What people care about are Jobs and money. The Creator economy refers to people creating content and influencing, but starting with Craigslist, then Amazon, then Shopify, Etsy, Facebook marketplace - the internet is the great equalizer. Temu, Shein, Walmart, its all about the money.

So shouldnt a next-gen Remix Ad platform ALSO spit out e-commerce Edge App's?

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