What does it take to build a multi-million dollar AI startup from scratch, without raising a cent?

Meet Ricardo 🥦 Ghekiere, founder of BetterPic

Check out my chat with Ricardo 🥦 Ghekiere, founder of BetterPic the viral AI platform creating pro headshots in minutes. Bootstrapped from $0 to $4M in 15 months, Ricardo shares the real story behind BetterPic’s explosive growth from Belgium to the global stage.

How BetterPic outperformed better-funded competitors
The 7-month experiment to crack the most effective marketing channels
Why SEO became their secret weapon
The power of product-led growth in B2B
How Ricardo is evolving into a founder-CEO and raising a $1.5M pre-seed round
A sneak peek into Better Studio and the next AI frontier: fashion

👉 Learn from a founder who’s redefining how humans and AI work together.

Join the conversation: What’s your biggest founder lesson? Drop it in the comments.

Additional Notes:

• BetterPic tested multiple marketing channels for 7 months before determining the most effective ones

• SEO investment was critical due to the $44 average order value and one-time purchase nature of the product

• B2B strategy: 99% of B2B customers come through inbound channels after trying the consumer product first

• Ricardo is transitioning from hands-on operational tasks to management, vision-setting, and fundraising

• The company is closing a $1.5 million pre-seed round to support further growth

• BetterPic is expanding into a new vertical called Better Studio, applying their technology to the fashion industry

• • Ricardo emphasizes the human+technology philosophy, maintaining 24/7 human support alongside AI technology

• Meet the guest: Tag a founder who needs to hear this conversation.

  
  🔗 Try BetterPic: https://www.betterpic.io/

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