What does it take to build a multi-million dollar AI startup from scratch, without raising a cent?
Meet Ricardo 🥦 Ghekiere, founder of BetterPic
Check out my chat with Ricardo 🥦 Ghekiere, founder of BetterPic the viral AI platform creating pro headshots in minutes. Bootstrapped from $0 to $4M in 15 months, Ricardo shares the real story behind BetterPic’s explosive growth from Belgium to the global stage.
How BetterPic outperformed better-funded competitors
The 7-month experiment to crack the most effective marketing channels
Why SEO became their secret weapon
The power of product-led growth in B2B
How Ricardo is evolving into a founder-CEO and raising a $1.5M pre-seed round
A sneak peek into Better Studio and the next AI frontier: fashion
👉 Learn from a founder who’s redefining how humans and AI work together.
Join the conversation: What’s your biggest founder lesson? Drop it in the comments.
Additional Notes:
BetterPic tested multiple marketing channels for 7 months before determining the most effective ones
SEO investment was critical due to the $44 average order value and one-time purchase nature of the product
B2B strategy: 99% of B…
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