PR in the Era of AI and Agents
Redefining Your Media Strategy
PR in the AI Era: Redefining Media Strategy
Journalism outlets may be shrinking, but their influence is intensifying. A handful of voices can now set the narrative across industries. For PR teams, this means a shift:
Earned Media – Still valuable, but harder to secure and less scalable.
Owned Media – Hugely underused. PR firms are storytellers at heart. Instead of pitching endlessly, tell your own story in ways audiences find useful.
Paid Media – Works best when layered with context, not sprayed across every channel.
The opportunity: stop chasing dying distribution channels and instead master contextual storytelling across the outlets you own.
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