PR in the AI Era: Redefining Media Strategy
Journalism outlets may be shrinking, but their influence is intensifying. A handful of voices can now set the narrative across industries. For PR teams, this means a shift:
Earned Media – Still valuable, but harder to secure and less scalable.
Owned Media – Hugely underused. PR firms are storytellers at heart. Instead of pitching endlessly, tell your own story in ways audiences find useful.
Paid Media – Works best when layered with context, not sprayed across every channel.
The opportunity: stop chasing dying distribution channels and instead master contextual storytelling across the outlets you own.
Marketing Must-Dos in 2025
Video is waiting for you – But context matters: the right platform, right length, right tone.
Events are key early on – Pitch everyone: suspects, prospects, VCs, and partners. Events catalyze momentum.
Don’t skip the basics – Get crystal clear on your value proposition. Not from your gut—but from your customer’s perspective.
Takeaway: Stop chasing dying channels. Start owning your story.
SPONSOR: Whether it's expanding into new territories, launching products, rebranding, or hiring key staff and board members, they offer expert guidance every step of the way. With a versatile approach and a proven track record, Compass is the go-to resource for both startups and established companies looking to scale with confidence. Check them out at : https://www.compass-strategic-advisors.com/
Question to You?
Is PR evolving fast enough in the AI era?
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This is gold!