Liftoff: Driving Real Conversations in the Age of AI

The future of GTM: Creative story + Smart tech > Real conversations. Fast outcomes.

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Liftoff: Driving Real Conversations in the Age of AI

Let’s get real — great products still matter. More than most marketers even acknowledge as we want to be the great tastemakers. And great teams still matter, more today that ever, despite the powerful AI tools at our disposal. But when it’s time to go to market, the difference-maker is how you tell your story — and how creatively you deliver it.

Today, thinking different gets engagement. The same old playbook? It’s invisible. We're in a world where attention spans are compressed, and AI is changing every touchpoint — from marketing to post-sales.

Here’s what’s changing:

#1: No more “I’ll get back to you.”
Buyers expect instant answers. Sales, support, and success have to converge — not operate in silos. One button, one interface, one conversation.

#2: AI knows the product.
It knows the buyer journey. It can qualify leads, deliver support, generate a case study, and tee up the next deal. If you’re not integrating AI deeply into your GTM stack, you’re already behind and if you’re getting more efficient weekly, you’re operating weakly.

3: Every conversation is a pitch.
And every pitch should flow directly into action. I have one Company I work with that really gets it and after 4 days on the road and 10 meetings/calls a day he has a quality follow up developed and shared by the end of Day 5! All communications are personalized and in context. All predicated on the goal and potential of the conversation and the engagement is way beyond what you would expect and only getting strong as tools continue to learn and sharpen.

The future of GTM: Creative story + Smart tech > Real conversations. Fast outcomes.

Let’s move faster, together. Share your engagement hints and tips! Where are you with AI infused GTM.

PS: Big News — "The Look Back" is now Liftoff on YouTube and Substack

https://www.youtube.com/channel/UCUvvqr6CBiqMOUbWfe7vWzQ

After 80+ episodes, I realized I wasn’t just looking back anymore — I was helping founders move forward. With more clarity, more velocity, and less BS. Same stories. New energy. So a big thanks to everyone who’s upgraded to a paid subscription—your support fuels the content, convos, and connections I’m building every week.

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