Your customers aren’t starting their shopping journey on Google anymore.
They’re asking ChatGPT, “what’s the best…?”
They’re saving Instagram posts.
They’re watching TikTok reviews.
And each platform is racing to become the entire shopping experience, not just a step in it.
The Shift
On ChatGPT, shoppers want specs and comparisons.
On Amazon, they want speed and reviews.
On Instagram/TikTok, they want vibes and creators.
Being everywhere isn’t the answer.Being native to each discovery moment is.
The Problem with Today’s Models
Advertising, SEO, and social media algorithms are failing. They reward platforms, not creators. They prioritize lowest-common-denominator content, while brands struggle to convert real engagement into sales.
The Swarm Paradigm
Enter Swarm Marketing: a model where growth happens communally, contextually, and authentically.
Community over clicks: build swarms of creators, customers, and advocates.
Agents, not ads: persistent AI or human agents represent your brand and guide customers.
Content = Commerce: add shopping to content sites, content to shopping sites.
Why It Works
Influencer chains get rewarded — no broken attribution.
First-party data powers personalization without cookies.
Commerce emerges from engagement, not hard-selling.
The Big Picture: This isn’t just a new channel; it’s a new economy. A co-sell economy. A future where your brand’s growth is multiplied by its community, not by pouring more dollars into ads. The brands that win will treat community management like conversion optimization. They’ll architect discoverable, native experiences across platforms — and they’ll build swarms, not funnels.
What shifts are you seeing in your own shopping behavior?
Reply and share — your insights will help shape this new paradigm.
Please note:
The next wave of jobs won’t be in front of screens—it will be hands-on, physical, and AI-powered.
October in the Bay Area: Physical AI with Founders and Funders! Perhaps you’d like to pitch (+be my guest) https://f50summit.com/silicon-valley - DM me.
AI Infra is the AI Infrastructure Players Event of the year!! https://lu.ma/aiinfra_4?coupon=KN35LIM > Sign up, zoom in: Amazing content, networking and more.
Keith Newman, Managing Partner/Advisor and Host, “Liftoff with Keith” + The GTM Firm - Subscribe to the Newsletter | Join the Community | Advisory Practice
Note: Check out Keith’s Podcast “Liftoff” on iTunes/Spotify/YouTube, etc. :
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