Experts Say Hooks and Choruses are Safe (for now), as AI Comes for Creativity

Interview highlights: https://music.ai/news/music-tech/artists-navigate-ai-and-marketing-keith-newman-media-studios/

"I think AI is the huge tsunami wave that is going to change an industry that's still finding its balance in the world of TikTok meets YouTube meets Spotify," Newman says. He acknowledges that individuals and companies are at various stages of adapting to the latest technological changes, from those still focused on traditional radio play to others exploring how AI can reduce production and distribution costs.

AI's current muscle: While AI's potential seems vast, Newman believes its current strength lies in process optimization rather than pure creative generation. "Today it's that middle layer of expedience, where AI is going to have the most leverage," he explains. He elaborates that while AI can assist in tasks like generating basic lyrics or musical flavors based on prompts, "it's not going to come up with that automatic hook. It's not going to come up with that amazing intro and the chorus."